The biggest business event in Sofia is an example of the success of joint efforts

More than 22,800 visitors are present at the MEETINGS, THE MILKET, BULPEK, WINE SALON, INTERFOOD & DRINK and SIHRE exhibitions, scheduled for the biggest business event for the year in Sofia, In the six exhibition halls, with a total area of 16 000 square meters, all sectors of the food industry and choreography met in one place.

There are more than 22,800 visitors registered at the exhibitions MEATMANIA,THE WORLD OF MILK, BULPEK, SALON DE VIN, INTERFOOD & DRINK and SIHRE. which is said to be the biggest business event of the year in Sofia which took place from November 8th to 11th at Inter Expo Center . In the fully occupied six exhibition halls, with a total area of 16 000 square meters, all sectors of the food industry and the horeca sector came to meet in one place.

Proving itself once again as the most successful platform for doing business in the sector, the exhibitions have expanded their scale. Products and innovations were presented by over 450 companies, 80 of which were foreign participants. More than 150 companies joined the event for the first time,which is a forum that annually welcomes manufacturers, distributors and retailers representing food, beverages, machinery, technology, packaging, hotel and restaurant equipment, furniture ... and much more.

For yet another consecutive year, Inter Expo Center joined efforts with the branch organizations - the Association of Meat Processors in Bulgaria, the Association of Milk Processors in Bulgaria, the National Branch Union of Bakers and Confectioners, the National Vine and Wine Chamber, the Union of Processors of Fruits and Vegetables, the Bulgarian Organic Association Products and the National Association Hotel Restaurant Cafeteria. Thanks to their joint efforts, there were recruited companies from Bulgaria, Argentina, Belgium, UK, Greece, Spain, Italy, Poland, Portugal, the Republic of Korea, Thailand, the Netherlands, Ukraine, Iran and South Africa. Traditional national products were presented by the embassies of Argentina, UK, South Africa and Poland.

High class exhibitions

This year the Forum again offered excellent opportunities to create real business contacts, as the exhibitions surpassed the expectations of exhibitors and visitors. MEATMANIA has attracted professionals with innovative machines and technologies, where the meat processors having the opportunity to see last generation packaging machines and to modernize their production with labeling, sorting and other technological processes. The exhibition impressed visitors with the secrets and flavours of Bulgarian meat products.

The qualities and traditions of native dairy products were among the highlights of THE WORLD OF MILK. Demonstrating their natural essence and making by classic recipes, they grabbed the attention of visitors. The state-of-the-art technology solutions for processing, packing, analysis and quality control have provided the experts with the opportunity to review and learn about demonstrations of new machines and equipment.

Fragrance of freshly baked bread. Flavors touching each and every sense. Confectionery products with attractive packaging and filled with countless fillers.A reality melting feelings and taste receptors. This is the atmosphere felt by the guests of BULPEK. The exhibition is a favorite destination for all professionals and connoisseurs from the confectionery sector, and is a preferred business venue for contacts between manufacturers, distributors and end-users.

The Bulgarian tradition in wine-making was demonstrated during SALON DE VIN ,showing the variety of tastes that win over the hearts of the people. The booths of the companies selling the favorite drink became an attractive center for retailers, distributors and restaurateurs, offering them a wide choice to complete their wine list. Once again, Bulgarian wine producers have demonstrated that they can make excellent products - at a world level. The opportunities offered by the sector were proven by the presence of foreign companies from Italy, Spain, South Africa and Argentina, seeking to find a market in Bulgaria.

INTERFOOD & DRINK offered countless business opportunities,coffee, chocolate, traditional and gourmet foods, organic products ,etc.. Besides the already-known collective participations from Italy, Poland, Argentina and South Africa, this edition of the exhibition welcomed for the first time a collective presentation of companies from the UK. The interest of foreign participants is provoked annually by the good opportunities for business contacts provided by the exhibitions, by the fact that all sectors of the food industry and the horeca industry meet in one place and,and last but not least, the overall positive development of the market in this sector.

The SIHRE exhibition had an extreme success, bringing together chefs, hotel and restaurant keepers.

More and more prizes and contests

Undoubtedly, each year the accompanying program becomes more and more populated. During the company demonstrations, the companies presented their products and services they offer and their possible ways of implementation of the road to Industry 4.0.

The high quality products were awarded during the annual Gold Medal and Diploma Contest. A total of 55 products received prestigious awards. Among the winners there were companies specializing in the production of meat products, bakery and chocolate products, Bulgarian cheeses and dairy products, canned foods and other foods, wines and beverages.

The Ninth National Competition for the Best Packaging "Prize Pack - 2017" was held during the event. Among the awarded products there were innovative packaging for meat and fish products, luxury packaging boxes, innovative bottle designs and others.

An delightful scent of coffee and an tough competition accompanied the second Bulgarian barista championship. The winner Veselin Panov won the title "Bulgarian Barista Champion for 2017" as well as the right to represent our country at the World Finals in Italy in 2018. Positive emotions and a great inspiration for the participants and viewers was offered at the International Pizza Championship this year ,held for the first time in the days of the exhibitions. Showing attention to the youngest visitors, the tasting under the motto "Grow up healthy and strong " presented in an interactive and entertaining way the benefits of healthy eating.

The second edition of the GastronomiX Culinary Forum took place within the framework of the SIHRE, with a special focus on the first WiFo Food and Wine Event. The national qualification Bocuse d'Or Bulgaria 2017 also selected this year's winner. Chef Nikola Nikolov will present Bulgaria at the European Qualifications in Turin and, if successful, he will go to the Grand Final in Lyon.

The last exhibition day has brought a lot of emotions to the visitors: 11 lucky winners have won prize awards from the competition with questionnaire cards.

MEATMANIA, THE WORLD OF MILK, BULPEK, SALON DE VIN, INTERFOOD & DRINK and SIHRE were a proof of the maxim that joining efforts leads to success. The growth in the number of visitors, the occupied space and the participating companies proved the positive trends and opportunities for the development of the sector.